From my first phone conversation with David, I knew that this was going to be an interesting relationship. I had phoned David to ask for his help in finding an illustrator who could represent my client's visual identity system for all of their print and online communications. I was working from home on that particular day. David heard my infant daughter crying in the background. Before even discussing the business at hand, David took a genuine interest in the background noise. He immediately wanted to know her name, her age, which parent she resembled, whether she was on formula or breast-fed! (Yes, I thought that was a weird question also). In a seamless, informative and fun conversation, we discussed the answers to his questions, touched on other topics, and proceeded to the initial matter of my call.
David has a way of making you feel like you've known each other for years upon your first introduction to him. He has an authentic desire to learn the human side of the business contact. That sensitivity in finding the humanity makes David special and unique in his approach to business. My role for this particular project with David was to act as the liaison in search of an illustrator for my client, based on some very particular criteria. It was a long challenging, and a very stressful process. Throughout the entire ordeal, David was gracious, positive and energetic. He was able to anticipate my concerns and offer a solution. He was determined to help his talent (and me). In the final stages of the search, my client had "basically" picked David's illustrator for the project. I relayed the exciting news.
The very next day my client changed directions and David's talent was out. Devastated and upset I had to tell David the news. I didn't want to make the call. I felt this surprising change would lead David to infer I had misled him along the whole process. Contrary to my concerns, David was the consummate professional and cordial about the matter, putting my mind at ease. At my most stressful point in the process, David helped me with his positive energy and objective view. He understood the state of affairs completely, but began working on changing them in order to help his talent. With his persistence, and my nudging, we got the fickle client to change their mind.
David forges ahead with a well-executed business strategy, sensitive and receptive to the client's inclination. In the process, he has created long-term relationships, important to business and everyday life.
－Renee Malfi, Brand Director, CoreBrand